At embi Optimal Oral Care (embi OOC), we believe oral health is about more than just fresh breath and white teeth. It's the foundation of your overall wellbeing.

That is why we are transforming oral care with a simpler, smarter and more sustainable approach. We combine science backed innovation with eco conscious design to deliver products that are best for you and best for the planet.

Why We Exist

Traditional oral care focuses on quick fixes and harsh chemicals that often do more harm than good, by stripping away beneficial bacteria and creating unnecessary waste. We believe there is a better way.

At embi, we put the oral microbiome at the heart of everything we do. By supporting a balanced microbiome we help you achieve a naturally white smile, fresh breath, stronger teeth and gums without harsh chemicals or plastic waste.

Our Mission

To make effective and sustainable oral care accessible to everyone.

Every embi product is designed to:

• Support your oral microbiome for healthier teeth and gums
• Deliver a naturally white smile and fresh breath without harsh chemicals
• Reduce plastic waste and environmental impact

Because caring for your smile should be effortless, effective and earth friendly.

What Makes embi OOC Different

Tongue Scraping First

We champion tongue scraping as the first step in oral care. By removing odour causing bacteria at the source tongue scraping freshens breath and supports microbiome health naturally, which makes chemical based mouthwashes unnecessary.

Science Backed Formulations

We lead with proven ingredients like 10% nano hydroxyapatite, xylitol and
prebiotics to remineralise enamel, reduce sensitivity and naturally whiten teeth, while protecting your microbiome.

Earth Friendly and Plastic Free

We are committed to reducing waste at every step from biodegradable floss picks and toothbrushes to sugarcane bioplastic tubes and plastic free toothpaste tabs.

Cost Effective for Life

Products like our embi Edge stainless steel tongue scraper can last a lifetime,
making sustainable oral care more affordable in a rising cost of living
environment.

Trusted and Accessible

Endorsed by dentists and hygienists embi OOC is available online and in leading pharmacies across Australia including, Chemist Warehouse, Priceline, Terry White, Wholelife and selected independent pharmacies.

Join the Oral Care Revolution

We are not just another oral care brand. We are a movement towards healthier mouths, bodies and a healthier planet.

When you choose embi you are choosing:

• Natural fresh breath without alcohol or harsh chemicals
• A naturally white smile without peroxide or abrasion
• Healthier gums and stronger teeth supported by your oral microbiome
• A reduced plastic footprint with products that put the planet first

Better oral health, less waste and a smarter way to care for your smile every day the embi way.

Start Your Journey Today!

Ready to rethink your oral care?

• Shop the embi OOC range Shop Now
• Find us at your local pharmacy Store Locations
• Join our community with #embiOOC #RETHINK30 #OralWellness

Together we can transform oral health and protect our planet.